Having difficulty promoting your wedding videography business? If so, we’ve got some tried-and-true marketing tips for wedding videographers that will help you get more bookings and increase your online visibility this year.

Ready to learn all the juicy tips about absolutely killing it on Instagram, Pinterest, your website, and even getting published as a videographer? Then keep reading for our top 12 marketing tips for wedding videographers!

photo by Iskra Photography

Tips for Getting Published as a Wedding Videographer

Wedding publications can grow your reach by introducing your work to thousands of people, some of whom may choose to book you for their next wedding!

Before you start submitting though, consider this: most blogs don’t accept video-only submissions. This makes it hard for videographers to get published by themselves, so you have to find a creative workaround.

1. Team up with a photographer, then submit a wedding story that includes video

Instead of trying to go it alone, focus on collaborative wedding submissions. It’s easier to be published if you pair up with photographers. Team up with photographers you admire, shoot together, and then be sure to include your video in the submission. It’s also wise to submit to blogs that you know want to share videos just as much as photos.

2. Submit the content wedding blogs want to see

Once you’ve formed your mighty submission duo, the next step is to be mindful of what wedding blogs want to publish. For most, this means focusing on the storytelling and emotional aspect, as well as wedding-day details. These could be decor, stationary, the ceremony location, or other details that will impress wedding planners.

When it’s time for editors to choose submissions, they tend to choose weddings and styled shoots that are going to inspire other couples–which means you can’t go wrong spending 20% of your time shooting details and coordinating with a photographer to tell a cohesive story.

3. Format your videos for the web

The next thing to consider is how you should present your wedding videos. It’s a good idea to make sure they’re the right length and that they come with an engaging description of why the wedding, event, or shoot was unique.

All of those things are important, of course, but pay special attention to video length. Editors are busy people and so is any blog’s audience. Almost every online user has their attention divided between different headlines, images, and videos, so it’s wise to keep your videos short and sweet. We recommend aiming in between 1-3 minutes.

If you need some inspiration, check out this beautiful castle wedding shot by Story of Eve:

This video is short, filled with emotion, details that inspire, and tells the story of a couple’s love in an exciting way!

How to Get More Bookings from Your Website

Your videography website is important, so spend some time creating one that truly stands out. This one-stop-shop houses who you are, what you shoot, and how to book you.

If your site is out of date or just needs a complete overhaul, check out these Flothemes designs created specifically for videographers.

Once you have a good design template to build from, you’re ready to share your films with the world. Use these three tips to create a website that encourages bookings and inquiries:

4. Make your videography website simple

The same website a videographer loves can be cumbersome for potential clients. Most of them just want to view your work quickly, decide if you’re a good fit, and contact you. Simplify those three tasks,  and you’ll be golden.

5. Sell an experience, not your services alone

One of the best ways to get booked is to show people what you want to sell. That may sound simple, but it’s a bit more involved than most people think. For one, listing your services won’t encourage potential clients to book you. What you actually have to sell is your couple’s love story, authentically documented, and forever preserved on film.

It’s also helpful to have your website copy mimic the way that you would typically speak. This will help you feel more personable to those who end up on your site. They’ll get an understanding of who you are and your personality. You should also make sure to have call-to-actions everywhere on your website, including clickable ‘contact’ buttons or links to a booking form.

6. Add some movement to your videography website

As a videographer, potential clients need to see some form of movement on your website, and quickly. When choosing a site theme/design, use one that plays videos on your homepage. This allows your audience to see your style immediately.

Instagram Post Tips for Wedding Videographers

We can’t talk about marketing tips for wedding videographers without mentioning the ‘gram. It’s the perfect platform for both photographers and videographers to support each other and market their businesses.

7. Always Post Your Best, Most Unique Videos on Instagram

Don’t be afraid to post some more unconventional videos on Instagram. The key to succeeding on the platform is to boost engagement. When you post more outside-of-the-box content, your audience is more likely to engage with you, which in turn gets more eyes on your feed and website.

However, don’t get too crazy with it. Unless your goal is to be a videographer for unconventional couples, you want a good mix of unique and emotional. Mixing the two also shows you have range in your work.

8. Optimize Your Instagram Posts for Maximum Reach

As you probably know, posting your videos to Instagram and then closing the app isn’t the best way to promote your wedding videography business. To get the most out of the platform, follow these marketing tips for wedding videographers every time you post:

• Tag the entire wedding team you worked with
• Use the best hashtags to describe the video
• Share one video at a time (due to short attention spans)
• Use the right aspect ratio for your videos (4:5 works best on Instagram)
• Elaborate on a couple’s wedding story in your Instagram captions
• Ask questions in your captions (to encourage answers via comments)
• Ask your followers to do something meaningful (click your bio link, for example)

Instagram Story Tips for Wedding Videographers

While on the subject of Instagram, don’t be afraid to use Instagram Stories. They’re an easy way to share behind the scene content, promote a new post from your feed, and talk to your audience in a more personal manner.

9. When you can, shoot in portrait mode to create better Instagram Stories

Shooting in portrait mode means that your videos won’t be cropped afterward. This method has three advantages:

• You’ll automatically create shots with the final output in mind
• The framing and composition of your visuals will look better on Instagram Stories
• Tall video is king right now, so your portrait-mode films will mesh with other platforms

10. On Instagram Stories, it’s all about the ‘power of tease.’

Another thing to keep in mind about Instagram Stories is their ‘preview power.’ When you have a new film, try to create a feed version as well as a stories version. The purpose of a Stories version is to pique people’s interest and tease your content. You want to leave them wanting more so that you can get them on your page. And, of course, don’t be afraid to use a call to action to grab their attention.

Pinterest Tips for Wedding Videographers

While Instagram may bring more bookings, Pinterest typically drives the most traffic to websites. And with the creation of “Idea” pins, sharing videos on the platform has never been easier.

11. Create pins that communicate a sense of place, humanity, and a strong color palette.

For these, it’s best if we just show you what we mean. Below, you’ll find some examples of amazing Pins created by Story of Eve:

12. Post single, moving images to Pinterest

This gives the illusion of moving photographs, which can yield some amazing results. Check out some examples below:

Now that you know how to promote your work on Instagram, Pinterest, and your website, it’s time to start creating! Use these helpful marketing tips for wedding videographers to get more bookings and grow your business.