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Pinterest is a powerful tool for reposting photos, for visual searching purposes. It’s evolved from its earlier version that primarily featured 2013 DIY burlap and mason jars—they are still there, but don’t knock the whole platform for this. However, there is a big misconception about whether or not your ideal client is on Pinterest. We are here to clear the air—they are. Couples everywhere either head to Pinterest directly or indirectly to get inspiration for their weddings and engagement photos. 

Pinterest has become one of the largest sources of online inspiration. When your ideal client is searching for wedding photographers online, they’re looking to see your work. What better platform to boost your reach than a visual search engine with millions of active monthly users? Hint: there isn’t one. Your ideal client is on Pinterest.

Image by In Bianco e Nero

Who is on Pinterest?

When it comes to marketing your wedding photography business, odds are Instagram takes top priority. However, there’s one tool that can significantly impact your overall strategy: Pinterest. This platform is often overlooked because many assume it’s tough to reach their target audience, but that couldn’t be further from the truth.

Still not convinced that Pinterest is a game-changer? Let’s break down the demographics of Pinterest users to shed some light on its potential.

• There are 498 million active monthly users on Pinterest 
• 85% of Pinners say Pinterest is where they go to start a new project
• 60% say that it’s the first place they go when planning a wedding
• 80% of weekly Pinners have discovered a new brand or product on Pinterest
• 45% of people in the United States with a household income over $100K are on Pinterest

Why do People Use Pinterest?

Before we get any further, let’s get one thing straight: Pinterest is a visual search engine. Many believe Pinterest is just another social media platform, but that’s not the case. This may come as a surprise, but Pinterest is more search than social. This is because the platform allows users to search for content by entering keywords or phrases—similar to other search engines like Google. It also allows users to filter their search results by categories, boards, and accounts.

So, why does this matter to you?

Pinterest is where people browse, discover, and buy. Many couples are turning to Pinterest for answers to their wedding planning questions, much like they would Google questions like: What should our wedding party wear? How should we set up our wedding seating chart? Or, “How can we celebrate our love in a unique way?”

Think of Pinterest as a visual search engine you can use to answer the questions your potential clients are asking. And if you invest in your business Pinterest account, you can be their next great find.

Is Your Ideal Client On Pinterest?

If you’re wondering, “Is my ideal client on Pinterest?” The answer is simple: yes! According to Pinterest’s audience breakdown, 60% of wedding-planning couples say that it’s the first place they go when planning a wedding. That’s where you come in. 

So, if you’re not fully utilizing Pinterest for your wedding photography business, you are missing out on millions of potential clients. With 498 million monthly active users (MAUs) worldwide, there’s a good probability that someone will see your work if you’re using Pinterest correctly for wedding photographers. Whether they are on Pinterest daily or just for special occasions, many gravitate to visual search engines for inspiration. 

If you haven’t started using Pinterest as a tool for your business, you’re missing out on leads—trust us. Over the past eight years, we’ve grown Pinterest traffic by nearly 1,000% and turned Pinterest into Junebug Weddings’ #1 social traffic driver. And we’re here to help you do the same for your business.

If you’re ready to improve your Pinterest skills but have no idea where to start, check out our Pinterest e-course and enroll today!

Image by Cassandra Weber Photos.