Creating content can be quite daunting, especially with the ever-evolving algorithms and the lack of time to write. Yet staying relevant on the platforms is extremely important for your business. If you feel like you’ve hit a wall with Instagram, TikTok, Facebook, your blog, and more, don’t stress out. It’s something we’re all feeling. But that doesn’t mean you have to give up.
There are countless ways to keep your audience engaged, build your following, and book more clients, and we’re rounding them up for you. Ready to start the new year strong? Then add these 2023 content ideas to your marketing strategy.
2023 Social Media Content Ideas
Go Behind The Scenes
We are finally seeing more and more people post their everyday lives rather than just the highlight reel, and audiences can’t get enough of the behind-the-scenes, less-than-glamorous footage. The focus is shifting to being your more authentic self and showing the good and the bad. Whether you want to show live footage from a wedding, the hours you spend editing photos or videos, or answer some FAQs, showing your following the real version of you will have them hooked.
TikTok doesn’t seem like it’s going anywhere anytime soon. Neither is Reels. So you may as well hop on the short-form video trend–we know what you’re thinking, “do I have to?” It’s no secret that social media users’ attention spans have decreased, so catching their attention with short Reels or TikToks is a surefire way to showcase your brand quickly without running the risk of them growing bored.
If you’re unsure what kind of TikToks or Reels to post, check out these five quick ideas you can use for both platforms.
Speaking of short-form videos, if you’ve ever spent any time perusing Reels or TikTok, you’re sure to have come across some trends. Though some may feel silly to participate in, many of them are easy to follow and one of the easiest ways to go viral–especially if you use a trending sound.
2023 Content Ideas For Your Blog
It’s no secret that blogging is one of the best ways to increase your SEO potential and get more eyes on your website, which could ultimately lead to new clients. We know that you’re busy shooting and editing weddings constantly, but if you can find the time to add the occasional blog to your site, we promise it’s worth the time.
Rather than trying to figure out what to write about, we’re giving you some easy blog ideas that you can crank out in less than an hour.
Wedding Venue Round Ups
If you specialize in weddings in a particular area, why not highlight some of your favorite wedding venues that you’ve shot at? This not only gets couples from your area looking at your blog, but it also may lead them to looking at your work if they haven’t booked a photographer or videographer yet.
Photo Editing Tips
Posting a detailed blog with photo editing tips and a detailed walk-through of how you edit your own work is not only great for other photographers, but it also shows your couples just how hard you work to ensure that the work you deliver them is perfect.
Advice For Couples
It’s no secret that no one has any idea what they’re doing when planning a wedding. Chances are it’s the first one they’ve ever planned, and the process can feel overwhelming, to say the least. As an expert in the industry, you can offer advice for them throughout the process–especially when it pertains to hiring vendors or choosing their dream wedding photographer/videographer.
Social media isn’t the only place with trends. We’ve seen wedding trends come and go throughout the years, and as a wedding vendor yourself, you’ve likely seen it too. Couples are more likely to trust your input on upcoming trends and those that you feel may fade soon based on your experience.
Now that you have some content ideas for 2023, it’s time to start thinking more about marketing and rebranding. We love using the new year to reevaluate business and revamp anything that needs updating. If you’re ready to give your business a mini makeover, be sure to check out our 11-day challenge to revamp your photography business.