When you’re ready to better your photography business, we’re here to help. No craft is created or perfected overnight. It will take a series of improvements that— when correctly prioritized—will benefit your business long term. So, let’s get started.
These tasks—some simple and others more complex—tasks will allow you to make huge strides in your wedding photography business. Our 10-day challenge was created to be a step-by-step guide to getting your photography business in check for 2021.
Day 1. Ask For Feedback Surveys And Updated Reviews
Before you can make positive changes to your wedding photography business, you’ll need to understand what’s working and what’s not through the eyes of your clients. That’s why we’re kicking off the challenge with this vital tip—ask your clients to complete feedback surveys and updated reviews.
Surveys are a great way of boosting your photography business by receiving feedback that pinpoints specific areas for improvement. If you’re having trouble getting participation, try to incentivize feedback with discounts on your products or services. Get started by using budget-friendly options like Google Forms or SurveyMonkey.
Customer reviews are another great way to build credibility. As a wedding photographer, it’s important to highlight positive reviews. Weddings are cherished moments and couples take reviews seriously when searching for their wedding day photographer. When potential clients are sorting through the endless amount of wedding photographers, your reviews could be the one thing that sets you apart.
Day 2. Make Tangible Short- And Long-Term Goals
Creating specific, realistic short-term and long-term goals are important for growth, personally and professionally. It’s easy to get comfortable, then stagnant. Having goals keeps you motivated to improve your business as a whole.
When setting goals it’s important to set tangible goals. It’s also important for those goals to be quantifiable—meaning goals that can be tracked. For example, a good wedding photography goal could be to increase yearly profits by 10% or to increase social media following by 5,000 people. Start by asking yourself what you’d like to accomplish throughout the year and then work backward to set goals as stepping stones to get you there.
Day 3. Organize And Declutter Your Gear
The photography industry is constantly growing and developing. As techniques and styles change, so does the equipment needed to shoot those images. Regularly taking inventory of your gear is a great excuse to sell any dusty equipment to make room for the new gear you might want to purchase.
From beginner to advanced-level photographers, we know there’s a never-ending list of new products that make wedding photography both fun and beautiful. If you are looking to update your equipment or replace that unused gear, check out this list of products wedding photographers swear by.
Day 4. Submit Your Work To Relevant Websites
For a wedding photographer, there’s no better feeling than getting your work published. If you want to keep growing as a wedding photographer, getting your work published is a great way to start. Publication is an easy way to expand your reach and grow your social media audience—which means more clients.
Make it a goal to complete at least one submission by the end of the day. Submitting your work can be intimidating. To help ease your nerves, check out our submission tips for getting your work published.
If you’re interested in a chance to be featured on the Junebug Weddings blog, you can submit your real weddings, elopements, and styled shoots for editorial consideration here. Be sure to review the submission guidelines, they are different for every publication.
Day 5. Update Your Website And Online Portfolio
When clients stumble upon your work, you want to make sure everything they are viewing is current and a relevant reflection of your style. Your online presence is an important factor in a client choosing to work with you—no online presence is a red flag.
In order to sell your services, your page should be eye-catching and leave viewers wanting more. Whether you need a full revamp of your website or just subtle changes, give your online presence a little TLC today.
If you’re looking to launch your first photography website or revamp your existing one, check out 15 stunning website themes for photographers that will be sure to catch the eye of future clients.
Day 6. Adjust Your Rates
Let’s talk about money. Deciding whether to or how to raise your rates can be a tough decision. Raising prices can cause a lot of stress, but it’s necessary to build a successful business. It’s important to value your time as a creator and value the quality of your work.
If you’re looking for ways to help you decide on rates, in addition to judging your own work, get the low-down on wedding photographers and pricing in your area. Benchmark their prices and quality of work against yours. If you find yourself in a place where your prices are lower, your quality exceeds, you’re booked well in advance, and your photography is improving, it’s time to give yourself a raise.
Day 7. Create A Value-Driven Newsletter
Don’t let clients forget about you. Continue to build a connection that goes far beyond the vendor-client relationship by creating a value-driven newsletter. Not sure where to start? Check out these photography newsletter design examples from Mailerlite.
This is a way to add value to clients and keep the door open for future opportunities beyond their wedding day. This brings us to day number eight.
Day 8. Challenge Your Offerings
When clients land on your website they want to know what you can do for them. If your goal is to turn one-time clients into repeat customers, expanding your offerings is extremely important.
What is going to keep your clients coming back for more? It might be creating an E-course, maybe you’re interested in selling photography presets, or selling keepsakes like photo albums to your clients. Whatever it may be, expanding your services and offerings is a good way to increase profits and create lifelong customers.
Day 9. Revamp Your Marketing Strategies
Regardless of skill, if you’re unable to reach your target audience bookings will be difficult to maintain. This is where your marketing strategies become important. With social media, marketing efforts don’t have to break the bank. There are lots of budget-friendly marketing resources that can be optimized—like strategic Instagram hashtags and simple SEO changes—to benefit your wedding photography business.
Make it a goal on day nine to develop a set of hashtags that will bring personality to your page. Businesses everywhere have created hashtags to brand themselves. Your hashtags should directly showcase you and what makes you unique. Your hashtags will impact how people find you, follow you, and even hire you.
Today is the day to get your SEO. With proper SEO, your website can be one of your most valuable lead generation tools. Check out these eight SEO tips for wedding photographers.
Day 10. Seek Additional Wedding Photography Education
Maybe your photography is starting to feel dull and repetitive. Now that you have set yourself up for success, it’s time to expand your skill sets by seeking out additional wedding photography education. Even if you’re the best at what you do, there are always ways to improve. Look for room for growth in areas you might have overlooked—things like new photo composition ideas, editing techniques, business strategies, and more.
Whether you’re looking to get better at marketing or looking to boost your profits, the Photobug Community has an e-course that is sure to add value to your business and help you stand out from the crowd.
The success and growth of your business is important. Now that you have completed the 10-day challenge, the foundation of your business should be solid. The hard work is done. Congratulations! It’s time to focus on creating and reaching the goals you set during the last 10 days.