Image by Little Us Project
We’re firm believers that every wedding photographer and videographer should include a blog on their website. We know that writing can be time-consuming and a bit difficult if you’re not used to it, but it can be extremely beneficial for your business. Not only does it give you a chance to share your most recent work, which can help you get more bookings, but it can also boost your SEO potential to help you rank on search engines.
Once you’ve got your blog up and running, you may wonder how often you should create new content. That’s why we’re breaking it down for you–because we want to see you succeed!
How Often Should You Blog
With millions of new blogs going live every single day (that’s right–millions), we understand why you may be questioning how much you should be blogging. And we’re going to make things a bit more confusing by telling you that it truly depends.
The more content you put out, the higher chance you’ll have new eyes fall on the blog and become consistent readers (and may even book you). However, the number of blogs you should post truly depends on your schedule, the length of the posts, and your end goal. For example, if your number one priority is increasing your traffic, you’re going to want to write more often. The more SEO-rich blogs you post, the more opportunities people will find your site.
Despite the fact that you should be blogging 1-2 times a week, it’s important to remember that you should be proud of the work you’re producing. Don’t write just for the sake of writing. When you churn out content, your audience can tell, which will increase your bounce rate and decrease the average time on a page, which doesn’t look great to Google. Instead, take the time to produce high-quality content that is evergreen (aka content that is consistently relevant) and on the longer side.
Recommended Reading: 5 Simple and Effective Photography Blog Tips For Every Wedding Photographer
Image by Backcountry Bohemians
Don’t Be Afraid To Experiment
Everyone’s schedule is going to be different. It’s easy to compare yourself to other vendors, but you need to do what’s best for you. It’s crucial to remember that every audience varies, so don’t be afraid to experiment.
Take advantage of Google Analytics and the insights that WordPress provides (if that is your blogging platform of choice) to see what works best for you. If you decide to blog 1-2 times a week, test it out for a month or two and then look at your analytics. If you’re not satisfied, increase or decrease from there.
Recommended Reading: 14 Common Writing Mistakes To Avoid In Your Blog
Something Is Better Than Nothing
At the end of the day, our biggest piece of advice is to blog as much as you can. It can feel overwhelming, but something is better than nothing. Don’t try to maintain a schedule that’s unrealistic for you. We understand that shooting and editing weddings, keeping up social media accounts, and networking with potential new clients is time-consuming.
If blogging is going to lead to burnout, consider hiring a freelancer to help create content on a bi-weekly basis. Or carve time out of your schedule during the slower season to batch blogs that you can schedule during the busier months. It may be a game of trial and error, but we promise you will figure it out, and it will be extremely beneficial to your business once you do.
Ready to get your blogging started but not sure what to write about? Check out these 25 blog post ideas that will help you feel inspired.
mage by Joshua Rose Photography
