A wedding photography FAQ is o important to include on your website. It’ll save you hours of answering countless questions over email and it can be a determining factor of whether or not potential clients book with you. Whether you have yet to implement an FAQ or you want to give your current FAQ a mini makeover, we’re breaking down what you should include and a few tips about answering the questions!
What To Include In Your Wedding Photography FAQ
How soon do we get our photos after the wedding or portrait session?
As a wedding photographer, you’re probably already aware that couples want their wedding photos back ASAP. Who wouldn’t want to relive one of the best days of their life through your photography?
However, as a wedding photographer, it can be frustrating to have couples constantly in your inbox asking you for an estimated delivery date for their gallery. Including this question in your FAQ ensures that they know what to expect for your turnaround time. In turn, this lessens the chance of anxious newlyweds in your emails.
How will you deliver the photos?
Couples love knowing exactly how they’re going to receive their photos so they can prepare to share them with their friends, family, and of course, on social media.
Do you do destination weddings?
Destination weddings have become increasingly popular over the years, and more photographers are agreeing to travel out of their states and countries to shoot. If this is something you offer, make it clear.
This is also a great place to mention that your travel fees vary depending on location. You can then point them to your contact form to tell you more about their wedding so you can give them a more accurate quote.
Do you offer payment plans?
Every wedding photographer structures their payments differently. This is an easy way to make your payment structure clear from the get-go. You don’t need to use specific numbers–just give your clients a rough idea of what to expect. For example, if you require a downpayment to reserve their date and then the rest of the payment two months before the wedding, clearly write that out.
How early should we book you?
Couples planning weddings have probably never planned one before so they’re not always aware of just how quickly vendors book up. This is where you can remind them to contact you as soon as possible to ensure they get the date they want. If you’re booking clients two years from now, make that clear.
What are your rates?
Chances are that you already have a separate page on your site that breaks down your pricing. However, including it on your FAQ page helps keep all of this information in one place. You don’t need to list your rates again, but simply point them to your investment, pricing, or packages page depending on what you call it. That’s where they can find all of the financial information they may need.
Do you have insurance?
No, not your personal health insurance. This wedding photography FAQ covers your business insurance. While it may seem silly for clients to be asking you this, many venues require them to have event insurance, and knowing that their vendors are covered will be part of their process.
Are you LGBTQ+ friendly?
Your goal as a wedding photographer is to make your couples feel as comfortable as possible leading up to and on their wedding day. Being upfront about being an inclusive wedding photographer helps couples understand that you’re ready to shoot what matters most–love!
4 Tips For Your Wedding Photography FAQ
1. Make it easy to find
If your FAQ is hard to find, potential clients are either going to email you with a bunch of questions or move on to another photographer who has all of this information in an easily accessible place. Make it easy to find–like adding it to the navigation bar on the top of your site.
2. Keep answers short
There’s no need to type novels to answer these questions. Keep your answers short and sweet while still getting the point across. A good rule of thumb is to keep your answers between three to five sentences for each question.
3. Fully answer the question
The last thing you want is to have your clients leave your FAQ more confused than before. When you feel you’ve fully answered your questions it’s time to put yourself in their shoes. What key pieces of information do they need to feel confident when walking away? Reread the answers you’ve written. Do they accurately answer the question?
4. Show some personality
Make sure that your personality shines in your answers. This is such an easy way to let your clients get to know you a little bit better, which will make them want to book you more. Yes, they are booking you for your work. But they’re also booking you because they like you
Now that you know what to add to your wedding photography FAQ be sure to check out our tips for writing the perfect bio! When you put the two together, you’ll be booking clients left and right.